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3 Convention Centers That Are Closing Bigger Business with Technology
1. Las Vegas Convention Center – Cell Phone Location Tracking The technology that we use to gather data and more effectively target our marketing communications continues to get more innovative. The...
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How Presentation Technology Increases Hotel Revenue
The typical PowerPoint hotel sales presentation delivered on a tablet leaves something to be desired when it comes to off-site meetings with weak or non-existent Wi-Fi, especially if a rep wants to...
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Will Measurable Data on Meetings and Events Eventually Be Mandatory?
The financial impact of the meetings and events industry on hotels is enormous: According to a 2013 report by Frost and Sullivan, hotels generated $103 billion in revenue from 5 million events with...
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How to Use iBeacons at Your Next Event
Note: Bear with me as I take a moment to set the stage for the topic of beacon technology…but first, Tom Cruise. Because Tom Cruise is always first. In what is arguably his Magnum Opus*, a 2002 Tom...
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3 Ways Mobile App Analytics Help Improve Your Event in Real-Time
In my last two posts, we delved into the fundamentals of event app analytics and how to set up the right metrics for success. Now, it’s time to learn some ways you can use analytics on-site and why...
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Why Baseline Competency of Technology Will be Critical to Group Business...
Prediction From: Karen Kotowski, CAE, CMP, Chief Executive Officer, The Convention Industry Council, and Tahira Endean, Event Producer, #BCTECH Summit, BC Innovation Council Kotowski: Everyone is...
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[SLIDESHARE] This Is the New Ecosystem of Event Technology
Event and meeting planners are currently experimenting with technology – but if we’re being honest with ourselves, many are only playing with event tech on the periphery. The application of digital...
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How Winning Hotels Are Providing Immersive Digital Experiences
As attendees rapidly shift from passive to participatory, so too will their expectations for content delivery. This will have a direct impact on the expectations planners have on the support they...
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5 Event Technologies Top Caterers Invest In
The catering niche is an extremely competitive industry. It’s a dog-eat-dog sector where gaining every bit of advantage can make the difference between success and going out of business. To get ahead,...
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Event Technology Strategy for 2016
Sitting on the counter in my kitchen is a sleek metal cylinder that reminds me of upcoming events, helps me spend money, keeps me entertained, and keeps my endless supply of dad jokes on fleek (you’re...
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[PODCAST] Turn of Events: Everything You Need to Know About AV
Today, Social Tables is releasing its debut episode of the self-produced hospitality podcast, “Turn of Events” – a podcast about events and the people that make them happen. From best practices in...
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Putting Together Your Comprehensive Social Media Event Strategy
Social media is an intrinsic part of how people experience almost everything these days. And that is especially true when it comes to events, with social sharing and digital engagement providing a...
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The 4 Ways Live Streaming Events Triggers Engagement
As social media platforms continue to move towards a world of real-time streaming, the events industry is slowly but surely following suit. Outside of completing an, “ice bucket challenge” or...
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The Internet of Things: Essentials Event Planners Need To Know
The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that transfer data over a network without requiring...
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Why Data Integration is Your Business’ Best Friend
Utilizing data is commonly said to be a method for better business practices in and outside of hospitality. But what does utilizing data mean? What should we look for? Data integration exists in...
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Why Twitter Advertising is Your Key to Event Promotion
It’s a given that you should be using Twitter for your event marketing efforts. However, when it comes to this social network, most people only use it within its primary context. That is, sending out...
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5 Event Technology Trends Shaping the Future of Events
No time? No problem. Fill out the form and we’ll email you a PDF version of this blog post to read anytime you want. The event planning industry has come a long way from the binder-toting, paper-based...
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20 Creative Ideas for Content Creation at Live Events
Over 83% of all event organizers plan to use social media at their events in 2015 according to Julius Solaris’s report. While the advantages of integrating social media into live events are countless,...
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3 Steps to Measuring Event and Meeting Success
Measuring the return on investment of events isn’t an easy task. Ask most Chief Marketing Officers if they could confidently make a connection between event budget and leads, let alone sales, and you...
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What to Consider When Choosing an Event Venue: 20+ Ideas to Help You Make the...
One of the most common questions I’m frequently asked is how to find the right venue. As with most things, striking a balance between experience, budget and emotion is a tricky business and requires a...
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