As social media platforms continue to move towards a world of real-time streaming, the events industry is slowly but surely following suit. Outside of completing an, “ice bucket challenge” or “Periscoping” your way through Central Park, there are a number of valuable business reasons as to why this technology has become a key factor in leveraging your event’s visibility.
Our infographic below highlights the heavy-hitter reasons as to why live streaming serves a major purpose within the events industry:
Generate a Greater Audience
From both an audience and provider perspective, everyone wants a piece of live streaming’s meteoric rise in popularity. With apps like Snapchat taking flight, it is a market that is appealing to any and all parties involved. This sort of technology can acts as a set of eyes inside an event that others are unable to attend. While a planner may have 200 guests both registered and attending, live streaming can account for generating a much greater audience beyond those four walls.
Increase Social Media Interaction
As your event continues to be pushed out live to the masses online, viewers and physical attendees alike now wield the word-of-mouth power that every event planner and property desires. While an integral practice, relying on physical attendees to utilize a communicated hashtag is only one step towards achieving peak interaction. By live streaming events, those sitting on their couches now hold just as much power as they continue to watch, like, and share the stream as they please.
New Revenue Opportunities
Promoting your live stream is a key factor towards bringing on new revenue opportunities. A simple, short teaser video can help create hype around the time and place of your event’s live stream. If done within a week of your live stream, you alert potential partners of your expected viewership on any and all social platforms. Connecting with anyone from Audio Visual providers to Furniture Rental companies can only help bring more revenue opportunities through those looking to be a part of your next event.
Create Richer, Engaging Content
If you’ve kept up with the happenings at a little company called Facebook, you’ll know that they recently rolled-out a new feature called, “Facebook Live”. The goal of this release was to give all users the power to host their own live events, in whatever way they choose. When it comes to content creation, “Facebook Live” is an avenue for planners and properties to make what they’re putting out there as engaging as possible. Whether used as an open forum to discuss likes and dislikes from a previous event, or as a way to keep the conversation going during a live musical act, live streaming events is a catalyst when it comes to producing the most engaging, real-time content possible.
For these reasons amongst countless others, live streaming events is the way towards building a stronger and more efficient multi-channel marketing machine. As our industry continues to adapt to the ways of modern technology, live streaming warrants some investigating for the needs of your future events.
Infographics created & provided by Losberger.
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