Technology has galvanized the meetings and events industry in more ways than one: it facilitates collaboration, decreases inefficiencies, drives new business, automates tasks, and spurs further innovation.
The technological innovations available within the meetings and events marketplace today have evolved beyond simple, one-service focused products to become pragmatic, sensible solutions for cost-conscious, productivity-oriented, data hungry planners while simultaneously enhancing attendee engagement, communication, and satisfaction.
Those technologies meet the above criteria and serve to alleviate time spent on minor details by automating tasks and allowing planners to focus more strategically on their meetings and events are referred to as Meeting Optimization Software (MOS) tools.
The 3 Types of Meeting Optimization Software
- Radio-Frequency Identification (RFID) Technology
The future of events is digital, and this wireless, non-contact system is elbowing its way into that landscape. RFID wristbands are increasingly appearing at festivals and large-scale events, including Coachella and Bonnaroo.
Most RFID wristbands contain short-range (typically 3–5 cm), passive tags and don’t require batteries; instead, they are powered when placed near or tapped against an RFID reader. One tap and the information stored in the tag (credit card numbers, social media accounts, ticket status, etc.) is transferred.
- Collaborative Planning Technology
Google Drive has more than 120 million users. The cloud-based service has obliterated the need for desktop documents through its extensive suite of applications. This falls under the Meeting Optimization Software umbrella by providing instant accessibility and real-time collaboration on documents used for communication during the planning process.
- Professional Connection Technology
Events require staff, and we all know good staff are hard to find. Companies like Elance were created specifically to address that need, and to keep you away from the dreaded white pages. With 8 million freelancers available to work and more than 2 million companies currently signed on as customers, the site provides a seamless transactional marketplace that has thus far generated $750 million of work. Meeting optimization software is evident here through directly engaging two services, each with a need for one another, with the click of a button.
In part two of this series, we will discuss The 12 Meeting Optimization Software Categories Your Toolkit Needs.
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