Big data is all the rage these days in hospitality. Analytics help meeting and event planners better understand everything from buyer personas to attendee behavior, from inefficiencies in lead gathering to the most effective ways of collecting survey responses. Justifying the costs of mobile app tools that can assist your team with being strategic in your processes shouldn’t be difficult, so CrowdCompass created this infographic about gathering ROI on the metrics you so desperately need to be successful in today’s data-driven environment.
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